Written English that Works

Overview

This is a high impact seminar for both native speakers of English and non-native speakers with an intermediate command of the language. It is a highly practical day – delegates write a lot – and they will get the increased knowledge, self confidence and editing skills to produce effective

emails
proposals
publicity materials
website text
letters of introduction
HR Documents
recruitment advertising


within defined time scales.





The final choice of texts to be developed is based upon the backgrounds of the participants                 



Learning outcomes

The delegates will learn how to:

define objectives
analyse the readership
achieve high impact text

ensure clarity
avoid ambiguity
achieve brevity
decide what to omit/what to include
match text to purpose

control style and tone

select appropriate vocabulary
choose between passive and active tenses
use prepositions and linking words powerfully

employ editing skills
self and peer edit

become aware of cross cultural issues