Cross Cultural Communication

Overview

Cross cultural understanding has become more and more important in our daily working lives. The impact of other cultures may be very obvious such as when you go to work in another country. It may also be much more subtle such as the cultural implications of the way your promote a new product for export or the way you appoint a marketing partner abroad.

This introductory one day seminar is designed to develop sensitivity and to reduce cultural conflicts in the workplace as a way of enhancing business performance and improving customer relations.





Learning outcomes

The delegates will learn how to

heighten their cultural self-awareness

understand the role of culture and cross cultural awareness in their business

understand how their culture interacts with those of their customers and the implications of this

manage the potential and actual cross cultural flashpoints with customers and strategies for minimising their commercial impact

analyse their ‘target’ cultures to identify potential flashpoints and realisable synergies with their own cultures. These might include:

Time Issues
Decision Making Structures
Fiscal Attitudes, Status
Problem Solving
Telephone Use
Attention to Detail
Transparency
Reporting
Work Patterns

develop their own approaches to the cross cultural management of key business functions such as:

Problem Solving
Email use
Meeting Customer Expectation
Presentations
Brand Management
Customer Service