High Impact Business Writing

This telegram from Marlon Brando to Marilyn Monro when she was in hospital may not be business writing, but to me it makes a high impact on the reader.

Overview

This seminar, which is for both native and proficient non- native speakers of English has three essential aims:

To make writing as easy as speaking.

To allow people to develop a style of writing that they are comfortable with.

To get the time spent/effectiveness equation right.

It is a more advanced and analytical programme than Written English that Works and assumes that the delegates have some experience of complex workplace writing.

Learning Outcomes

The delegates will learn how to:

appreciate what communication is

find the invisible barriers and hurdles

generate reader empathy

set and sharing a clear purpose and objective

build a simple and logical structure

develop effective information control

structure text so readers can extract essential data at speed

get key messages across concisely

select the style and tone selection to get the formality right

bring text to life

create a relationship with the readers and keeping them reading

construct sound, brief, high impact sentences

make their writing fast, focused and fluent

be sure of their grammar and punctuation

avoid sloppy writing

leave a positive last impression.

develop their own style

use layout and presentation for maximum impact and instant accessibility

develop précis and summarising skills

develop editing tips and techniques